Client Name: The Mojo 6
Project Details: The Mojo 6 features the “Raceway Golf” format, a unique and new way to play golf that combines the best elements of traditional play with one-to-one match-ups to appeal to golf purists and attract new fans to the sport. Played over two days, it includes 30 six-hole matches in 30 hours. Raceway Golf pits 16 golfers against one another as they battle out a series of six-hole matches to crown a winner competing on the same six holes throughout the tournament. Mojo Marketing & Media developed an effective event strategy for the tournament and created all of the tournaments traditional and digital content. Mojo created a series of funny videos as part of the tournaments digital campaign allowing the public to be involved in picking the 16th golfer. For more information about The Mojo 6 or Raceway Golf, please visit www.themojo6.com.